The study concentrated on the path of emotion in job search process. Data was collected in two waves among 295 university graduates. Hierarchical regression analysis show that job search emotion is a fully mediator in the relationship between perceived job search progress and job search activities. This result emphasizes on the role of emotion in the job search process. The authors bring forward some suggestions to college graduate students and employment guidance personnel.

Using the case about“Coke merging Huiyuan”, the authors investigate how participants’interdependence and different types of self-activation interact and thus influence the participants’attitude toward the events that foreign brands merge local brands. The results show that emphasizing the mergers and acquisitions promotes more negative brand attitude toward local brands, but only for those that are highly interdependent and self-threaten or those that are lowly interdependent and self-affirmed. Self-affirmed customers with high interdependence and self-threaten customers with low independence do not have lower evaluation of Huiyuan because of the merger.

Usingthe example about “Coke merging Huiyaun”, how mergers and acquisitions between foreign brands and local brands influence the evaluation of the target brand (i.e., the local brand) is examined. The results show that emphasizing the mergers and acquisitions will decreasethe brand attitude and shopping intention. Moreover, individuals’independence moderates the negative effect of the mergers. Only high independent individuals are affected by the mergers. This study extends the findings about howself-construals influence consumer behaviors and shows that when business behaviors are associated withthe self, those behaviors consistent with people’s self-construals are more welcome.

The current study examines, among consumers in developing countries, diverse modes of consumers′ evaluations toward local/nonlocal brands with different types of self-activation. To achieve this goal, brand and category familiarity, and prior experience of consumers with brand were controlled; and a 3 (self-activations: self-affirmation vs. self-threat vs. neutral self) × 2 (countries of origin: local vs. nonlocal) between subject design was used. The result shows a significant interaction between self-activations and countries of origin, which indicates inconsistent preferences of local/nonlocal brands among different types of self-activation. Particularly, individuals in the self-affirmation group tend to perform a superior evaluation of local brands to nonlocal brands, whereas individuals in the self-threatening group and neutral self group tend to perform a superior evaluation of nonlocal brands to local brands. These results could be explained by ethnic identity, nonlocal brands as status symbols in developing countries, and national stereotyping. This study gives further implications of consumer behaviors in developing countries, which helps us to learn more about the influence of mental factors in country-of-origin effect.

The Chinese version of the Emotional Intelligence Scale was revised. The questionnaire was administrated to two samples with a total of 920 undergraduates. Item analysis show that all of the 33 items meet psychometric criteria. The exploratory and confirmatory factor analysis indicates that the Chinese version of Emotional Intelligence Scale is composed of four dimensions（CMIN/DF=2.19，CFI=0.90，GFI=0.93，AGFI=0.90，RMSEA=0.05）.It is different from the one-factor structure and the four factor structure, which are reported in previous studies using samples in the West. The internal consistency reliability of the scale was 0.85. Further analysis reveals that there are no gender differences. The convergent validity and criterion-related validity are satisfactory. The revised Chinese version of the Emotional Intelligence Scale has good psychometric quality and can be applied in related psychological research areas.

The purpose was to revise the Chinese version of the Personal Need for Structure (PNS) Scale. The questionnaire was administered to 1042 participants. The item analysis showed that all of the 11 items met the psychometric criteria. The confirmatory factor analysis indicated that the Chinese version of PNS containing 11 items was composed of two dimensions, which remained the same structure as the original version. These two dimensions were desire for structure and response to lack of structure. The internal consistency reliability and the split-half reliability were all above 0.80. The test-retest reliability was 0.79. The results indicated that the scale has acceptable discriminant validity and convergent validity.

By using a sample of 397 university undergraduates, the present study examines the relationship between emotional intelligence and career maturity. By conducting correlation and structural equation model analysis, the results reveal that, not only emotional intelligence and general self-efficacy have direct effect on career maturity, but emotional intelligence also has indirect effect on career maturity through general self-efficacy. General self-efficacy acts as a mediator between emotional intelligence and career maturity.